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J-Palm to Partner with US-based Company to Expand Market Access for Smallholder Oil Farmers

J-Palm to Partner with US-based Company to Expand Market Access for Smallholder Oil Farmers

I am extremely excited to share that J-Palm Liberia will partner with Pacha Soap, a US-based soap company, to utilize blockchain technology to ensure transparency in our supply chain, and ultimately to expand market access for thousands of smallholder oil palm farmers in Liberia. This means potentially higher incomes for rural farmers, and presents a real opportunity to brand Liberian palm kernel oil on a similar scale as, say, Moroccan Argan Oil or Jamaican Black Castor Oil. Globally, oil palm is associated with multinational firms destroying animal habitats and grabbing land to create large scale plantations. While industrial-scale oil palm cultivation is fraught with...

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Why Kernel Fresh?

Why Kernel Fresh?

By: Mahmud Johnson For the longest time, we Liberians (and Africans for the most part) have been seen mostly as suppliers of raw materials and labor, and as passive consumers. We have the world’s largest reserves of most natural resources, but not the world’s biggest factories. Africa is the world’s largest grower of cocoa, yet most of our rural farmers have never even tasted a chocolate bar. The world relies heavily on Africa’s vast mineral and agricultural resources, yet we remain in poverty. At J-Palm, we believe that the future of our country and continent lies not in exporting raw...

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